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At last! A guide to web marketing written by a small business owner for small business owners. This jargon-free guide takes the reader step by step through the black art of trying to get websites to the front page of Google. Based on the author's own experience over the last 15 years with various websites for his own business, this guide covers the basics of keyword strategy, optimising page content, linking and using Google to get websites to the first page in Google. You don t have to know anything about designing websites to benefit from this book. If you use external web designers then the information in this book can be used to badger and cajole them into putting many of these ideas into practice. If your web designers are telling you that they are experts in optimising websites to appear on Google, then this book will help you check this from the comfort of your own desk. More importantly, if your competitor s websites are doing better than your own, then this book will help you analyse how they are achieving this and how to use this information to improve your own website. This book is for all those hard working small business owners out there. Use it and make your on-line business prosper.
10 Crucial Strategies for Turning Your Online Presence Into Something Your Company Can Actually Use Includes Sales Funnel and Landing Page worksheets. Is your business website really built to generate leads... or is it just an expensive, online version of your company's brochure? The difference isn't just clear and important, it's what separates the companies with successful online marketing efforts from all the others. In this e-book, entrepreneur and lead generation expert Randy Milanovic will share his top 10 ingredients for high-ROI business websites, and how his company, Kayak Online Marketing, has used them to produce triple-digit percentage increases in sales opportunities in just a few months. Among the specific details you'll learn are: - How lead-generating websites are arranged (and why they usually don't require expensive website design or custom programming) - Why knowing your customers is the first step toward giving them what they want, and how to get the detailed information you need - What smart companies do to turn search engine traffic and social media followers into potential customers - How you can deal with huge increases in leads without spending endless hours at the office or paying more in overhead costs ... and a lot more.
This book is filled with excellent start to finish information on how to make your very first website using WordPress. This Book Includes Following Topics Index: Introduction Chapter 1 How To Create Your Own Website Through Wordpress In "5 Minutes"? Wordpress.Com Is Divided Into 3 Categories Which Are: (a)Wordpress.com for Beginner: (b)Wordpress.com for Premium: (c)Wordpress.com for Business. Limitation Of Free Hosting Service Chapter 2 Create The Website With Own Domain Name Chapter 3 How To Rent The Hosting Service Hosting Space How To Choose Web Hosting Service? Chapter 4 How To Point A Domain Name To Your Website? Get Your Web Host's Name Servers Enter The Name Servers Into Your Registrar's Settings For Your Domain Chapter 5 How To Install Wordpress In Cpanel? Get The Files Onto Your Server Set Up The Database: Chapter 6 How To Add A Page In A Wordpress? Chapter 7 How To Create Category In Wordpress? Chapter 8 How To Add A Post In A Wordpress? Chapter 9 How To Add "Menu" In A Wordpress? Chapter 10 What Are Widgets? How To Add "Widget" In A Wordpress? Chapter 11 Install Plugins To Get The Most Out Of Your Website 1.SEO Plugins For Wordpress 2.Newsletter Plugins For Wordpress: 3.Social Media Plugins For Wordpress: 4.Mobile Friendly Plugins For Wordpress: 5.Widgets Plugins For Wordpress: 6.Google Adsense Plugins For Wordpress: Chapter 12 Best Themes For Wordpress
"I've worked with simulation in business for over 20 years, and Allman really nails it with this book. I admit that I own his previous book on structured finance cash flows, but I was surprised by what I found in here. He addresses the fundamental questions of how decision makers react to simulations and his read was very much in accordance with what I've experienced myself. When it came to the nuts and bolts of describing the different types of simulation analysis the book becomes incredibly detailed. There is working code and models for a fantastic array of the most common simulation problems. If you're so inclined, the book very carefully steps through the tricky math needed to really understand the theory behind stochastic modeling in finance. If you're preparing models that include any kind of randomization or stochastic modeling component, this book is a must-read, a tremendous value and time-saver." ? David Brode of The Brode Group
A practical guide to understanding and implementing financial simulation modeling
As simulation techniques become more popular among the financial community and a variety of sub-industries, a thorough understanding of theory and implementation is critical for practitioners involved in portfolio management, risk management, pricing, and capital budgeting. Financial Simulation Modeling in Excel contains the information you need to make the most informed decisions possible in your professional endeavors.
Financial Simulation Modeling in Excel contains a practical, hands-on approach to learning complex financial simulation methodologies using Excel and VBA as a medium. Crafted in an easy to understand format, this book is suitable for anyone with a basic understanding of finance and Excel. Filled with in-depth insights and expert advice, each chapter takes you through the theory behind a simulation topic and the implementation of that same topic in Excel/VBA in a step-by-step manner.
Created for those with some background in finance and experience in Excel, this reliable resource shows you how to effectively perform sound financial simulation modeling, even if you've yet to do extensive modeling up to this point in your professional or academic career.
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