The Blog Whisperers
At last! A guide to web marketing written by a small business owner for small business owners. This jargon-free guide takes the reader step by step through the black art of trying to get websites to the front page of Google. Based on the author's own experience over the last 15 years with various websites for his own business, this guide covers the basics of keyword strategy, optimising page content, linking and using Google to get websites to the first page in Google. You don t have to know anything about designing websites to benefit from this book. If you use external web designers then the information in this book can be used to badger and cajole them into putting many of these ideas into practice. If your web designers are telling you that they are experts in optimising websites to appear on Google, then this book will help you check this from the comfort of your own desk. More importantly, if your competitor s websites are doing better than your own, then this book will help you analyse how they are achieving this and how to use this information to improve your own website. This book is for all those hard working small business owners out there. Use it and make your on-line business prosper.
If you are keen on building a professional-looking blog or website without forking out bucks for a web designer, you may want to try an open-source, free blogging tools called WordPress. Chances are, some of your favorite sites use this popular platform because WordPress makes it incredibly easy to create blogs, websites, and edit content. Although the management of basic tasks is fairly easy, customizing WordPress to suit your different and unique needs may somewhat be complicated, but nothing to cry about. Over the last couple of years, WordPress has created streamlined tools necessary for building blogs and websites, and customizing their appearance, but the tools do not always offer advanced users access to all features on the platform. To this end, the following guide will offer simple steps to create your WordPress website without any coding and have it up and running in just under 2 hours. So, let's get started!
Targeted at Library and Information Science (LIS) professionals, this book concentrates on usability evaluation methods used to design usable and user-centered library websites. Aimed at the practitioner, it is a practical guide to methods that are used to gather information from potential users that shape the design of the website based on an interactive design process. From planning the study to writing the report, this book guides the reader through the process of usability evaluation using examples from the author's experience with usability evaluation of library interfaces. It describes usability techniques, procedures, report writing, and design changes that lead to a user-centered interface.
Discusses how the needs of the individual must be balanced with socially desirable ecological goals if the environment is to be protected.
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The Blog Whisperers